"You Need Sleep" marketing campaign to support ORB Sleep Complex product launch at Costco and Amazon. Working with the ORB creative team and Archer Studios, we created a surreal and dream-like aesthetic to highlight the importance of getting a good night sleep and demonstrating what can happen when you don’t. The campaign was executed across highly targeted media channels to create awareness of ORB Wellness in specific audience groups. These channels spanned from DRTV commercials and roadside billboards to US Weekly print ads and digital banners. 

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SCOPE: Concepting, Print Ads, DRTV Commercials, Banner Ads, Billboards, Paid Social Ads

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