Brekkline Box is an e-commerce golf brand that delivers quality, style and customized golfing necessities to your doorstep every month.

Brekkline Box was looking for a brand identity and packaging system inspired by the tradition of the “Breakfast Shot” (or, in this case, the “Brekkfast Shot”), a term used to describe the mulligan or do-over shot you get on the first shot of the day on the first hole. Brekkline wanted to appeal to golf new-comers and casual players looking to add
convenience, value and style to their game.

We provided Brekkline Box with a visual identity that leaned into an old-school
diner aesthetic where breakfast served all day is the norm and the vibe is always
familiar, communal and quality assured. The retro look comes to life through
blocky typography, geometric frames and a limited color palette that create a
playful and dynamic aesthetic without being overwhelming. The branding system
was implemented across golf balls, tees, packaging, mailers, hats, print collateral,
illustrations and more.

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SCOPE: Brand Development, Logo Design, Brand Identity & Architecture, Packaging, Merchandise, Print Collateral