Phillips Lane Creative is a full-service design shop specializing in branding, packaging, and motion design.

We believe that the best designs tell stories and these stories connect with people emotionally. Good design combines visual appeal, functionality and the ability to communicate a feeling. At Phillips Lane Creative, we understand this delicate balance and the difference it can make for our clients.

About Sam (Friedman) Gwozdek

Founder and designer, Sam (Friedman) Gwozdek, is an experienced creative professional who brings a wealth of design knowledge to every project. For over 8 years, Sam has worked on branding and packaging initiatives for a variety of CPG brands, both big and small, in the food, beverage, sports nutrition, fitness and pet industries.




Create unique visual identities and brand personalities that stand out:

Branded system development, logo, naming, graphic style and design guidelines



Design differentiated packaging that considers not only visual appeal, but functionality, key messaging and shelf/online presence:

Concept development, primary and secondary package designs, production, print vendor management.



Increase awareness and drive loyalty through a variety of mediums:

Sell sheets, websites, digital advertising, social media, trade show graphics, presentations, and print.



Bring the brand to life with motion:

Video storyboarding, style frames, script development, motion graphics, character animation, animated GIFs, and explainer videos.

What People are Saying

"Phillips Lane Creative was a pleasure to work with on an animation project we recently completed. Sam was very professional and inspirational from the concepting phase all the way through finalizing the video. The animation work was done meticulously, and the final product over-delivered on our expectations. We would work with them again in a heartbeat!"


Brand Manager, Hyggut: Gut Health Snack