top of page

Phillips Lane Creative is a full-service design shop specializing in branding, identity, and packaging design.

We believe that the best designs tell stories and these stories connect with people emotionally. Good design combines visual appeal, functionality and the ability to communicate a feeling. At Phillips Lane Creative, we understand this delicate balance and the difference it can make for our clients.


About Sam (Friedman) Gwozdek

Founder and designer, Sam (Friedman) Gwozdek, is an experienced creative professional who brings a wealth of design knowledge to every project. With 10 years of experience, she helps her clients implement their vision across all touch points. Sam brings a dedicated work ethic, flexible attitude, and a design philosophy rooted in purpose and humanity to her projects. 


Hailing from New York, Sam left the East Coast behind for Denver, where having a dog and two cats makes up for the loss of NY pizza. When she’s away from her computer, you can find Sam at the dog park with her pup, trying new recipes, and spending time with her family in the mountains. 





Create unique visual identities and brand personalities that stand out:

Branded system development, logo design, visual systems, brand guidelines




Design differentiated packaging that considers not only visual appeal, but functionality, key messaging and shelf/online presence:

Concept development, primary and secondary packaging designs, production, print vendor management.




Increase awareness and drive loyalty through a variety of mediums:

Sell sheets, websites, digital advertising, social media, trade show graphics, presentations, and print.




Bring the brand to life with motion:

Video storyboarding, style frames, script development, motion graphics, character animation, animated GIFs, and explainer videos.

What People are Saying

"Phillips Lane Creative was a pleasure to work with on an animation project we recently completed. Sam was very professional and inspirational from the concepting phase all the way through finalizing the video. The animation work was done meticulously, and the final product over-delivered on our expectations. We would work with them again in a heartbeat!"


Brand Manager, Hyggut: Gut Health Snack

bottom of page