Branding, Marketing

Good Seed


Good Seed Capital is a commercial real estate company focused on the cannabis space. Phillips Lane Creative teamed up with GSC to create a modern and sophisticated visual identity that reflects the Good Seed Capital name, vision and values. We provided GSC with a new logo and overall branding package that gives the brand a sense of authenticity while touching on its cannabis roots. The modern-meets-natural vibe comes to life with a clean, san serif type system, green and gold color pallet, and imagery style that features seed shape graphics and patterns. We saw the branding system through to various pieces of print collateral, social, and digital assets.  

SCOPE: Brand Development, Logo Design, Brand Identity & Architecture, Print Collateral, Brand Guidelines