Branding, Marketing



Skyhook Solar provides sustainable power solutions that provide grid-independent clean energy. Skyhook Solar approached Phillips Lane Creative looking for a visual identity that would speak to the agility and innovative nature of it’s products and appeal to both station purchasers and end-users looking for grid-independent solutions.

We provided Skyhook Solar with a branded system and identity that is clean and minimalist with subtle details and a refined color palette that make it distinctive and ownable. The logo consists of a triangle and circle, representative of the sun, radiating sun beams and station wings. These shapes intersect to showcase the product’s connection with the environment and the planet.

This system was captured in a comprehensive brand book, various pieces of print collateral, presentations and web design.

SCOPE: Brand Development, Logo Design, Brand Identity & Architecture, Print Collateral, Web Design, Brand Guidelines