gogo squeez: fruit & VeggieZ

GoGo squeeZ expanded their line of healthy snacking pouches with the launch of Fruit & VeggieZ, blending natural fruit and vegetables into their convenient and portable pouches for the first time. After many rounds of design testing and consumer feedback, we developed a design system that incorporates both food photography and illustration with focus on outdoor activities and adventures.

SCOPE: Concept Development, On-Pack Art Direction, Packaging Design