SpiceX is an e-commerce seasonings brand that offers ready-to-use, handcrafted spice mixes designed to bring exquisite flavor to every dish. Their mission: make eating better taste better, using ingredients you can feel good about putting on your food every day.

SpiceX was looking for a brand identity and packaging system that would reflect its mission and appeal to busy Millennial and Gen-Z consumers seeking unique, healthy and easy-to-make recipes. 

We provided SpiceX with a bold and fresh visual identity that highlights the all-natural, quality ingredients packed inside every bottle. Large typography and illustrations are paired with vibrant colors that reflect the rich flavors each blend provides. The branding system was implemented across 6 spice blends, with more flavors coming soon. 

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SCOPE: Brand Development, Logo Design, Brand Identity & Architecture, Packaging